Uniting

This brief focuses on preparing a social media marketing plan to help support Uniting’s emergency relief program – Chex.

This project is part of our Digital Marketing Career Launcher course.

Uniting Project Page logo
  • Project starts19 January 2022
  • PrerequisitesNone
  • Places remaining10
  • Project Duration7 weeks
  • Course Price This project is part of the Career Launcher Digital Marketing Course

The Brief

Uniting is the social justice arm of the Uniting Church in NSW and the ACT and is responsible for their social justice, community services and chaplaincy efforts by providing care and support for people through all ages and stages of life and with a focus on people experiencing disadvantage and vulnerability.

During 2020 and in response to the Covid-19 pandemic, the Uniting Harris Community Centre and members of the Ultimo community, launched a Chex Community gift card to support and build a more equal, connected and sustainable community. The Chex gift card has helped support those experiencing financial hardship, at the same time community members have been able to support the Chex program through donations and the purchase of gift cards for their own use.

Chex is an initiative started by the Harris St, Ultimo community centre as part of their emergency relief program. This brief focuses on raising the awareness of the Chex initiative and to drive donations so that funds contributed can be used to support emergency relief through the Chex Gift Card process. 

Students are to prepare a social media marketing plan as a recommendation on how Uniting and Chex can drive engagement with the emergency relief program. The social marketing plan should include organic and paid social media activities and consider the correct messaging mix to best engage with the donor audience.

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Meet Your Mentor

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Announced Soon

Meet Your Mentor

Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of Australia’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.

Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of Australia’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.

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