MoneyGirl was founded in early 2019 by Mariam Mohammed and Mellisa Ma after they discovered a need for financial education targeted at young women embarking on their new careers. After finishing their university studies, they realised there was very little support for women who wish to become financially literate and take control of their money. In fact, there wasn’t really any financial information out there that was relatable to the young working woman. Sick of bland and overly generic financial information, they created MoneyGirl to help women take control of their finances and create a supportive community in the process. MoneyGirl designs and delivers financial literacy workshops on specific topics. Each topic is chosen carefully with a focus on improving women’s personal finances.
This brief focuses on a research audit of the MoneyGirl target audience with a goal of understanding their purchase behaviors and experience expectations, specifically with regard to an online delivery of the MoneyGirl’s product offering.
- Research the target audience and understand their overarching customer journey.
- Provide recommendations that answer MoneyGirl’s specific online delivery purchase & experience questions.
Your mentor will guide you every step of the way!
Harness Projects gets you working on real projects to build a killer portfolio
A unique partnership with the Interaction Design Foundation
We are proud to be partnering with the Interaction Design Foundation. Inspired by the Scandinavian educational system, IDF gives you access to world leading UX Design content and a global community of over 475 local groups in 84 countries.
Successful applicants receive a
FREE 12-MONTH MEMBERSHIP to the Interaction Design Foundation
Skills you'll learn
Each of our projects aim to develop your technical UX skills as well as the attitudinal strengths that hiring managers are increasingly seeking. These skills compliment each other and it’s through their combined application where you can stand out from the pack. As part of your Career Switcher Package, you will dive deeper into the advanced techniques for each of the skills below.
More from our students
Your Employability Scorecard
In consultation with world-leading psychologists and leading UX hiring managers, Harness Projects has developed a world-first employability score-card for UX designers. This breaks down the exact areas of focus you need to ensure your employability in UX. Throughout all of our Harness Projects, our mentors will be assessing your performance and growth across a series of 36 UX technical skills and attitudinal strengths.
You will receive action plans and feedback for areas requiring focus. Over 100 UX hiring managers have mapped the capabilities we are assessing you on to real world salary ranges for Junior through to Senior UX designers.