This brief focuses on the mobile app “Mind the Bump,” developed by Smiling Mind to support the mental health and emotional wellbeing of individuals and couples in preparation for having a baby and becoming a parent. This app was originally launched in 2015 and has developed a following, however its potential is limited by the outdated user experience.
Students are to conduct research into the target audience for Mind the Bump and design an improved user experience for the Mind the Bump app, focusing on 2 key components of the experience. Students should focus on the app navigation and the ‘My Timeline’ feature.
- Research and define the user needs of the target audience with respect to the Mind the Bump mobile app.
- Design an improved user experience that aims to satisfy their user goals and maintain engagement through repeat usage over the 9 months of pregnancy and 24 month postnatal.
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