Learn UX Design

with The Swag

This brief will focus on deeply understanding The Swag's target audience through advanced research techniques. Students will develop recommendations on how best to engage this audience based off their research.

PACKAGE PROJECT
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This project is part of the UX Career Launcher Package. You must be enrolled in our Career Launcher package to be eligible for this project.
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The Project

Audience Research Project
DIVE INTOAdvanced Research Techniques

Background

The Swag is an Australian brand providing reusable produce bags, patented and designed to keep fruit, vegetables and leafy greens fresh, crisp and nutrient rich in the crisper of the fridge for an avarage of two weeks or more. Made from three unique layers of 100% natural, unbleached and unseeded cotton, when dampened down, The Swag enables the produce to both breathe and hydrate, helping to significantly slow down the rotting process in fruit and veggies. The Swag saves the average Austalian household $1,500 per year in fresh food waste. They are machine washable and built to last years with proper care.

This brief focuses on conducting user research into The Swag’s core target audience. Students should aim to segment this audience into their core personas and use various research techniques to uncover their underlying motivations and pain points in relation to The Swag products.

  1. Research the target audience and define their decision making process for The Swag’s online products.
  2. Provide a recommendation to The Swag on how best to engage with this audience. This may include content or website related suggestions.

 

Your mentor will guide you every step of the way!

YOUR MENTOR
TBC

Your mentor will be assigned to the project closer to the start date. See our full mentor roster here 

You can be confident that no matter what project you choose you will be guided by one of Australia’s eminent UX practitioners with all of our mentors holding a minimum of 15 years experience with leading companies. We have been fortunate to attract mentors from the likes of CommBank, Fairfax Media, Qantas, ABC, Westpac, BT Financial & 3PLearning to name a few!

Your mentors role will be to run the weekly workshops and help you to make sense of the course curriculum and how it translates to your real world project with The Swag. They will act as a bridge to the practical aspect of UX design and be available throughout the week on Slack to answer your questions and give you feedback as you progress on your project. Your mentor will assess you on our employability score-card at the conclusion of each project that you complete with us to highlight areas for improvement and to show you where you stand on the employability range for UX Design.

Harness Projects gets you working on real projects to build a killer portfolio

A unique partnership with the Interaction Design Foundation

We are proud to be partnering with the Interaction Design Foundation. Inspired by the Scandinavian educational system, IDF gives you access to world leading UX Design content and a global community of over 475 local groups in 84 countries.


Successful applicants receive a
FREE 12-MONTH MEMBERSHIP to the Interaction Design Foundation

Skills you'll learn

No exams. No assignments.
Hands on learning from experienced industry experts.

Each of our projects aim to develop your technical UX skills as well as the attitudinal strengths that hiring managers are increasingly seeking. These skills compliment each other and it’s through their combined application where you can stand out from the pack. As part of your Career Switcher Package, you will dive deeper into the advanced techniques for each of the skills below.

Requirements gathering
All of our projects include direct access to a company stakeholder who will form the client on your project. You will get an opportunity to learn how to capture business requirements from stakeholders through a live workshop and translate this into meaningful actions to drive your design process forward.
Synthesis
Synthesis is an approach to converging information into a format that is meaningful and communicable. As a UX Designer your design is only as good as your ability to communicate why it is, the way it is. By practicing synthesis of research and translating this into specific UX presentation formats, you will start to build a story for your design, perhaps one of the most important parts of being a great designer is your storytelling.
Customer Journey Mapping
Analysing a customer or end-users decision making journey is an important technique in learning what behavior drives actions or lack of action. Here we delve more deeply into the psychology of human behavior and learn how to draw up maps that reflect the internal emotional and decision making journey of our target audiences.
User Persona's
If you've read much about UX design, you've probably heard of User persona's. These are representations of a group of individuals that share common traits for your target audience. Learning how to create effective persona's ensures your designs are being created for the correct person.
Communication
You will demonstrate competency in communication by successfully transmitting your ideas, thinking processes and solution in a way that is easily understood by others. Your mentor will observe and assess your competency across a number of communication related skills including; Listening, Presence, Articulation and Inclusivity.
Collaboration
The best solutions are most often formed through the input of multiple people. In modern work environments, small team collaboration is an increasingly sought after skill by employers, as agile ways of working are adopted that bring together multiple disciplines around a unified challenge. You will get an opportunity to develop your interaction ability with others, teamwork & leadership and well as demonstrate your initiative and contribution to the wider group.
Presentation
A tried and true skill for any professional is the ability to present your ideas to an audience and effectively transmit the intended message. You will have the opportunity to strengthen your presentation skills in front of a live company stakeholder at the conclusion of your project. You will be mentored to demonstrate an effective use of introductions and leaving your audience with a memorable conclusion/message. Along with guidance on structuring your ideas, how you engage with your audience and your onscreen presence when conducting your presentation.
Resourcefulness
Real-world projects can bring unexpected challenges and opportunities. Just like a real-world work environment, your capability for resourcefulness can go a long way to securing a successful career. Your mentor will guide you and assess you on your ability to demonstrate self-direction when required, problem solving, project management and your openess to learning from circumstances that arise. We focus on this to ensure that our graduates are equipped with the internal resourcefulness to excel in the workplace.
Empathy
You will demonstrate empathy by listening to your end-users and stakeholders and appropriately translating their needs, motivations and pain points into your final recommendation solution. A number of important factors contribute your over empathy as a working professional. This includes compassion for your colleagues and customers, an openess to alternative ideas and ways of working, a curiousity to understand others on a deeper level and the social awareness to foresee the impacts of the work you contribute.
Agile Behaviours
Agile behaviors consist of specific traits including self-reflection, resilience, creativity and a growth mindset. When brought together, these skills contribute to an individual who has the ability to stay agile in a changing work environment and a capacity to evolve to take advantage of opportunities for growth.
Case Studies

More from our students

Your Employability Scorecard

In consultation with world-leading psychologists and leading UX hiring managers, Harness Projects has developed a world-first employability score-card for UX designers. This breaks down the exact areas of focus you need to ensure your employability in UX. Throughout all of our Harness Projects, our mentors will be assessing your performance and growth across a series of 36 UX technical skills and attitudinal strengths.

You will receive action plans and feedback for areas requiring focus. Over 100 UX hiring managers have mapped the capabilities we are assessing you on to real world salary ranges for Junior through to Senior UX designers.

I thoroughly enjoyed working on this course. It has expanded my mind and knowledge and I have grown as a person professionally and personally. The brief was definitely a challenging task, but with the help, guidance and encouragement of our mentor, it made me realise I wouldn't have had it any other way
Chris Luu
I can’t speak highly enough of this course! It was a transformative experience that exceeded my expectations and set me up with the confidence and practical skills to apply for a Junior UX role, and that is exciting!
Lisa Jeanette Bentham
Great for those who want to get into UX - this is an excellent way to get hands on experience, working with a company on a real project. It is short but you’ll learn lots and quickly!
Angie Heisel

Sounds great, now what?

Register your interest here and a Harness Projects consultant will be in touch to discuss the project in more detail with you.
Register your Interest