The Swag is an Australian brand providing reusable produce bags, patented and designed to keep fruit, vegetables and leafy greens fresh, crisp and nutrient rich in the crisper of the fridge for an avarage of two weeks or more. Made from three unique layers of 100% natural, unbleached and unseeded cotton, when dampened down, The Swag enables the produce to both breathe and hydrate, helping to significantly slow down the rotting process in fruit and veggies. The Swag saves the average Austalian household $1,500 per year in fresh food waste. They are machine washable and built to last years with proper care.
This brief focuses on conducting user research into The Swag’s core target audience. Students should aim to segment this audience into their core personas and use various research techniques to uncover their underlying motivations and pain points in relation to The Swag products.
- Research the target audience and define their decision making process for The Swag’s online products.
- Provide a recommendation to The Swag on how best to engage with this audience. This may include content or website related suggestions.
Your mentor will guide you every step of the way!
Harness Projects gets you working on real projects to build a killer portfolio
A unique partnership with the Interaction Design Foundation
We are proud to be partnering with the Interaction Design Foundation. Inspired by the Scandinavian educational system, IDF gives you access to world leading UX Design content and a global community of over 475 local groups in 84 countries.
Successful applicants receive a
FREE 12-MONTH MEMBERSHIP to the Interaction Design Foundation
Skills you'll learn
Each of our projects aim to develop your technical UX skills as well as the attitudinal strengths that hiring managers are increasingly seeking. These skills compliment each other and it’s through their combined application where you can stand out from the pack. As part of your Career Switcher Package, you will dive deeper into the advanced techniques for each of the skills below.
More from our students
Your Employability Scorecard
In consultation with world-leading psychologists and leading UX hiring managers, Harness Projects has developed a world-first employability score-card for UX designers. This breaks down the exact areas of focus you need to ensure your employability in UX. Throughout all of our Harness Projects, our mentors will be assessing your performance and growth across a series of 36 UX technical skills and attitudinal strengths.
You will receive action plans and feedback for areas requiring focus. Over 100 UX hiring managers have mapped the capabilities we are assessing you on to real world salary ranges for Junior through to Senior UX designers.