The Swag is an Australian brand providing reusable produce bags, patented and designed to keep fruit, vegetables and leafy greens fresh, crisp and nutrient rich in the crisper of the fridge for an average of two weeks or more. They have made waves around the world through their waste reducing innovation and are now sold around the world. The Swag saves the average Australian household $1,500 per year in fresh food waste. Made from three unique layers of 100% natural, unbleached and unseeded cotton, when dampened down, The Swag enables the produce to both breathe and hydrate, helping to significantly slow down the rotting process in fruit and veggies. The Swag’s overriding philosophy is to reduce the amount of waste we all create. From cutting down the amount of food we throw out, the number of plastic bags we use to simply getting value for what we purchase.
This brief focuses on enhancing the user experience of The Swag website to drive uplift in the conversion rate of traffic through to purchase in their online store.
- Research the target audience and define their decision making process for The Swag’s online products.
- Design a solution that enhances the user experience of the shopping process and aims to improve the conversion rate.
Your mentor will guide you every step of the way!
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In consultation with world-leading psychologists and leading UX hiring managers, Harness Projects has developed a world-first employability score-card for UX designers. This breaks down the exact areas of focus you need to ensure your employability in UX. Throughout all of our Harness Projects, our mentors will be assessing your performance and growth across a series of 36 UX technical skills and attitudinal strengths.
You will receive action plans and feedback for areas requiring focus. Leading UX hiring managers have mapped the capabilities we are assessing you on to real world salary ranges for Junior through to Senior UX designers.