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Learn UX Design

The Swag UX Project

Help reduce food and plastic waste in homes around Australia by designing an educational site for Swag users

INDIVIDUAL PROJECT
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This project is a standalone UX project with no pre-requisites. All are eligible to enrol.
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THE PROJECT

Website Usability
DIVE INTOUX Fundamentals

The Brief

The Swag is an Australian brand providing reusable produce bags, patented and designed to keep fruit, vegetables and leafy greens fresh, crisp and nutrient rich in the crisper of the fridge for an average of two weeks or more.  They have made waves around the world through their waste reducing innovation and are now sold around the world. The Swag saves the average Australian household $1,500 per year in fresh food waste. Made from three unique layers of 100% natural, unbleached and unseeded cotton, when dampened down, The Swag enables the produce to both breathe and hydrate, helping to significantly slow down the rotting process in fruit and veggies. The Swag’s overriding philosophy is to reduce the amount of waste we all create. From cutting down the amount of food we throw out, the number of plastic bags we use to simply getting value for what we purchase.

This brief focuses on designing an educational experience for potential Swag users on how to reduce their food and plastic waste.

  1. Research the target audience of potential Swag customers and uncover insights that can inform the design of an educational microsite.
  2. Design a microsite solution that educates and informs potential Swag customers on how to use Swag bags and the environmental and financial value of using them.

 

Your mentor will guide you every step of the way!

your mentor
Andrew Doherty

Andrew began working in tech when internet modems operated at 11kb per second and made that funny noise while dialing up. Most recently he has been working in stealth mode on a disruptive startup that aims to safely give every human being on earth their own artificially intelligent super powers – Simby.

Prior to Simby, Andrew was leading a UX design team at Google in Mountain View California, focussing on deep tech and the products of the future. He was responsible for envisioning, prototyping, and building product solutions that affect the daily lives of billions of human beings. He is a TEDx speaker and has worked as a technology advisor in customer experience for a number of high profile multinational organisations in New York, San Francisco, London, Paris, Berlin and Sydney. With a wealth of real world experience, Andrew loves to help fellow UX designers to reach their personal or project related goals while being able to remain true to themselves, and the needs of their customers.

Andrew's Experience
  • Head of Product @ Simby
  • UX Manager @ Google
  • UX Consultant

Harness Projects gets you working on real projects to build a killer portfolio

A unique partnership with the Interaction Design Foundation

We are proud to be partnering with the Interaction Design Foundation. Inspired by the Scandinavian educational system, IDF gives you access to world leading UX Design content and a global community of over 475 local groups in 84 countries.


Successful applicants receive a
FREE 12-MONTH MEMBERSHIP to the Interaction Design Foundation

Skills you’ll learn

NO EXAMS. NO ASSIGNMENTS.
Hands on learning from experienced industry experts.

Each of our projects aims to develop your technical UX skills as well as the attitudinal strengths that hiring managers are increasingly seeking. These skills complement each other and it’s through their combined application where you can stand out from the pack.

Problem Statements & User Stories
You will learn how to develop problem statements and user stories in order to drive your design process forward from a user-centric perspective. This technique is a fundamental part of UX design and is used extensively in related fields such as product development and typically in agile approaches to work.
Requirements gathering
All of our projects include direct access to a company stakeholder who will form the client on your project. You will get an opportunity to learn how to capture business requirements from stakeholders through a live workshop and translate this into meaningful actions to drive your design process forward.
Survey Design
At times we need to move to a more quantitative approach to customer research and designing surveys to effectively capture the correct insights is a very nuanced skill. It's important to be mindful of leading questions and the structure of your survey so your own biases do not pollute the responses but instead provide a neutral canvas for your end-users to share their unique insights on a particular product, problem or service.
Usability Testing
When we have access to an existing product, usability testing is a staple of the iterative UX design process. It enables UX designers to learn what works and what doesn't from their proposed designs and is another effective method of customer research. You will get an opportunity to practice running usability testing sessions during applicable projects.
Synthesis
Synthesis is an approach to converging information into a format that is meaningful and communicable. As a UX Designer your design is only as good as your ability to communicate why it is, the way it is. By practicing synthesis of research and translating this into specific UX presentation formats, you will start to build a story for your design, perhaps one of the most important parts of being a great designer is your storytelling.
Card Sorting
Understanding how to find taxonomies in the data you are sifting through will help the synthesis process and ultimately the design itself. Early in a project, designers can be flooded with information that can be overwhelming if not sifted through appropriately. Card sorting is a technique to find patterns and relationships in data to more easily digest what is being shared.
User Persona's
If you've read much about UX design, you've probably heard of User persona's. These are representations of a group of individuals that share common traits for your target audience. Learning how to create effective persona's ensures your designs are being created for the correct person.
Customer Journey Mapping
Analysing a customer or end-users decision making journey is an important technique in learning what behavior drives actions or lack of action. Here we delve more deeply into the psychology of human behavior and learn how to draw up maps that reflect the internal emotional and decision making journey of our target audiences.
Sketching
Sketching is recommended as a fast and light-touch method of getting your initial design ideas down on paper. It can be used a feedback tool or simply to formulate your own thinking during your design process. You don't need to be an artist to sketch well, simply learning some of the basics can help to get your design started on the right foot.
Information Architecture
Design is about the presentation of information for human consumption. This can come in many formats and one of the techniques that helps to bridge the gap between all of the great research and design you have created into getting this into a format that can be digested by your end user is the architecture of that information. From sitemaps on websites to navigations on mobile apps or taxonomies for back-end processes. The format will vary but the goal is the same, to elegantly architect your data so it is findable, usable and useful.
Wireframes
Wireframes are the blueprints of the final design presented to end users. We strip out a lot of the 'aesthetics' and focus primarily on the structure of pages / screens so we can get our information structured effectively and ultimately solve the initial user tasks that were identified earlier in the design process.
Prototyping
Prototyping is the stitching together of your wireframes into a format that can be interacted with. Typically used for usability testing, getting feedback from stakeholder or to simply test out an interaction before investing more heavily in its development. You will get an opportunity to practice prototyping on our fundamentals and advanced usability & wireframing projects.
Communication
You will demonstrate competency in communication by successfully transmitting your ideas, thinking processes and solution in a way that is easily understood by others. Your mentor will observe and assess your competency across a number of communication related skills including; Listening, Presence, Articulation and Inclusivity.
Collaboration
The best solutions are most often formed through the input of multiple people. In modern work environments, small team collaboration is an increasingly sought after skill by employers, as agile ways of working are adopted that bring together multiple disciplines around a unified challenge. You will get an opportunity to develop your interaction ability with others, teamwork & leadership and well as demonstrate your initiative and contribution to the wider group.
Presentation
A tried and true skill for any professional is the ability to present your ideas to an audience and effectively transmit the intended message. You will have the opportunity to strengthen your presentation skills in front of a live company stakeholder at the conclusion of your project. You will be mentored to demonstrate an effective use of introductions and leaving your audience with a memorable conclusion/message. Along with guidance on structuring your ideas, how you engage with your audience and your onscreen presence when conducting your presentation.
Resourcefulness
Real-world projects can bring unexpected challenges and opportunities. Just like a real-world work environment, your capability for resourcefulness can go a long way to securing a successful career. Your mentor will guide you and assess you on your ability to demonstrate self-direction when required, problem solving, project management and your openess to learning from circumstances that arise. We focus on this to ensure that our graduates are equipped with the internal resourcefulness to excel in the workplace.
Empathy
You will demonstrate empathy by listening to your end-users and stakeholders and appropriately translating their needs, motivations and pain points into your final recommendation solution. A number of important factors contribute your over empathy as a working professional. This includes compassion for your colleagues and customers, an openess to alternative ideas and ways of working, a curiousity to understand others on a deeper level and the social awareness to foresee the impacts of the work you contribute.
Agile Behaviours
Agile behaviors consist of specific traits including self-reflection, resilience, creativity and a growth mindset. When brought together, these skills contribute to an individual who has the ability to stay agile in a changing work environment and a capacity to evolve to take advantage of opportunities for growth.
Case Studies

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Your Employability Scorecard

In consultation with world-leading psychologists and leading UX hiring managers, Harness Projects has developed a world-first employability score-card for UX designers. This breaks down the exact areas of focus you need to ensure your employability in UX. Throughout all of our Harness Projects, our mentors will be assessing your performance and growth across a series of 36 UX technical skills and attitudinal strengths.

You will receive action plans and feedback for areas requiring focus. Leading UX hiring managers have mapped the capabilities we are assessing you on to real world salary ranges for Junior through to Senior UX designers.

Hear from students and partners

I thoroughly enjoyed working on this course. It has expanded my mind and knowledge and I have grown as a person professionally and personally. The brief was definitely a challenging task, but with the help, guidance and encouragement of our mentor, it made me realise I wouldn't have had it any other way
Chris Luu
I can’t speak highly enough of this course! It was a transformative experience that exceeded my expectations and set me up with the confidence and practical skills to apply for a Junior UX role, and that is exciting!
Lisa Jeanette Bentham
Great for those who want to get into UX - this is an excellent way to get hands on experience, working with a company on a real project. It is short but you’ll learn lots and quickly!
Angie Heisel