Elizabeth Pek
Elizabeth (Liz) is a versatile, strategic and pragmatic UX professional with 20+ years experience in designing, developing and transforming market-leading digital products and customer experiences for B2C, B2B and B2B2C businesses in both start-ups and enterprise settings. She has held many Head of UX roles in Financial Services, Telecommunications, Media, and Health and Wellness industries, working on award winning products and helping these companies build their design teams and capabilities.
Liz is passionate about creating experiences that deliver WIN-WIN for business and customer, by combining UX with agile, lean-startup and Human-Centred-Design (HCD) approaches. She enjoys working on the full customer experience life cycle from ideation, strategy & vision through to development, execution and delivery. She also loves coaching individuals and teams towards high performance, and supporting them to achieve the best versions of themselves.
