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- Project starts12 August 2020
- PrerequisitesMust have completed a Fundamentals project or equivalent work experience
- Places remaining0
- Project Duration7 weeks
- Course Price This project is part of the Career Launcher UX Course
The Brief
Daily Addict gives style-minded, busy people early access to what’s on and worth knowing in their city. They deliver curated recommendations of what’s new and notable, before the rest of the party finds out. Daily Addict act as your personal guide to urban gems, such as new bar or restaurant openings or spots which the locals go to. Giving you the inside edge on luxury travel, beauty, fashion and living stylishly with respect for our planet, quality, form and usefulness.
They are committed to uncovering hard to access events, highly sought-after products, and news that will entertain and give memorable experiences.
Daily Addict are undergoing a change in ownership. This brief focuses on conducting deep research into the Daily Addict audience, in order to provide insights that can be used (by the new ownership) for consideration in their future content & UX strategy.
Students should focus their research on uncovering answers to the following key questions:
– Is Daily Addict still relevant to their target audience?
– Are the content categories currently used on the site correct for this audience?
– What can be learnt from how these users consume content? Is there an article structure that would be better suited for increased engagement, readability and repeat visits?
– What types of content resonates with their audience on social?
Your mentor will guide you every step of the way!
Meet Your Mentor
Jason Crane
Meet Your Mentor
Jason is a strategic consultant who excels in helping organisations navigate disruption and change by pulling together collaborative teams in an efficient and consistent way. He has over 20 years experience in technology and design. He has a deep understanding of the digital interactions he designs as well as the
Jason is a strategic consultant who excels in helping organisations navigate disruption and change by pulling together collaborative teams in an efficient and consistent way. He has over 20 years experience in technology and design. He has a deep understanding of the digital interactions he designs as well as the holistic experience of the customer.
Jason has taught students and teams to design and build websites, create qualitative/quantitative research and assets, develop skills in user, customer and service design. He is always excited to share his knowledge and experience to those wanting to grow in design.
Where I’ve worked
- Design Director @ Tricky Jigsaw
- Principal Designer @ Codespike
- Experience Architect @ Different
- Media Engineer @ Yahoo7
Other projects in the course package
Head of UX NewsCorp
Senior UX Designer Qantas
Want to learn more about the Career Launcher UX course?
A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!
