Alexis Lim
With over 15 years of professional experience navigating business challenges to deliver customer benefits and commercial success, Alexis knows her way to unify teams through a strategic design vision and cultivate HCD capabilities from the ground up. Having collaborated with global and national brands across various industries, including financial services, insurance, telecommunications, automotive, and FMCG, Alexis brings a wealth of practical knowledge to share with emerging designers. As the leader of a design team at Macquarie Bank, she finds fulfilment in guiding others to apply design thinking concepts and advocates for the adoption of experimentation and measurement of UX effectiveness in digital journeys.
