Paul Liddell

Paul is a highly accomplished UI, motion, and prototype designer with an impressive track record spanning over 10 years in diverse industries, including financial services, health insurance, healthcare and startups. Equipped with a strong foundation in graphic design and a deep understanding of technology and user-centered design principles, his work is a perfect amalgamation of creativity and functionality. Currently holding the Lead Visual Designer role at Bupa, Paul takes charge of the entire visual design process, seamlessly navigating through concepting, wireframing, and prototyping phases. Beyond his creative prowess, he also collaborates closely with developers, ensuring the smooth delivery of the final product. His passion for motion design adds a dynamic and engaging element to his creations.