Starlight Children's Foundation

This brief focuses on the development of a digital marketing strategy for regular donors (Shining Stars).

This project is part of our Digital Marketing Career Launcher course.

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  • Project starts13 October 2021
  • PrerequisitesNone
  • Places remaining10
  • Project Duration9 weeks
  • Course Price This project is part of the Career Launcher Digital Marketing Course

The Brief

Starlight Children’s Foundation vision is that everyone experiences a happy childhood, because happiness matters. 

Australia has one of the best healthcare systems in the world. But sick children and young people need more than the exceptional care that our clinicians can offer.  They need the social and emotional support that lets them be a child.

This is Starlight’s job. For over 30 years we have used play, social connection and creativity to support children and young people in some of their toughest times and to positively change their healthcare experience.

This brief focuses on the development of a digital marketing strategy for Starlights regular donation givers (Shining Stars). Starlight would like to increase the acquisition of regular donors to enable more funds to go towards the work they do with children.

Students should conduct research and prepare a plan for how Starlight might best acquire regular donors through a top of funnel to bottom of funnel marketing strategy.

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Meet Your Mentor

Jessie Lin

Head of Digital Marketing | Stockspot

Meet Your Mentor

Talk to Jessie about growing paid, owned and earned channels – she loves all things digital marketing. Her areas of specialty are performance, experimentation and behavioural marketing. She’s strategic yet hands on.

Currently Jessie leads the growth initiatives at Stockspot, Australia’s largest online investment advisor. Outside of work, she is also

Talk to Jessie about growing paid, owned and earned channels – she loves all things digital marketing. Her areas of specialty are performance, experimentation and behavioural marketing. She’s strategic yet hands on.

Currently Jessie leads the growth initiatives at Stockspot, Australia’s largest online investment advisor. Outside of work, she is also active in the mentoring space. She loves sharing knowledge through storytelling and interactive discussions.

Jessie has worked in health, technology and aviation, and holds a Bachelor of Commerce (Marketing and Finance) from UNSW. She is passionate about empowering consumers to make the right decisions, using simple and engaging communications. Jessie has recently been shortlisted in the 2021 Women In Finance Awards (Thought Leader of the Year).

Where I’ve worked
  • Head of Digital Marketing @ Stockspot
  • Digital Optimisation Manager @ Bupa
  • Chief Marketing Officer @ Cereb Intelligence
  • Marketing Consultant @ Connections Australia

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October 13th 2021 intake
A COURSE PACKAGE OF 3 PROJECTS | 10 places remaining!
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Develop a SEO and PPC focused marketing plan to drive awareness of the Head Start Homes mission.

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March 23, 2022|7 weeks
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Want to learn more about the Career Launcher course?

Sounds great, now what?

Register your interest here and a Harness Projects consultant will be in touch to discuss the project in more detail with you.

Register your interest here