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- Project starts9 November 2021
- PrerequisitesNone
- Places remaining8
- Project Duration9 weeks
- Course Price This project is part of the Career Launcher Digital Marketing Course
The Brief
Starlight Children’s Foundation vision is that everyone experiences a happy childhood, because happiness matters.
Australia has one of the best healthcare systems in the world. But sick children and young people need more than the exceptional care that our clinicians can offer. They need the social and emotional support that lets them be a child.
This is Starlight’s job. For over 30 years we have used play, social connection and creativity to support children and young people in some of their toughest times and to positively change their healthcare experience.
This brief focuses on the development of a digital marketing strategy for Starlights regular donation givers (Shining Stars). Starlight would like to increase the acquisition of regular donors to enable more funds to go towards the work they do with children.
Students should conduct research and prepare a plan for how Starlight might best acquire regular donors through a top of funnel to bottom of funnel marketing strategy.
Meet Your Mentor
Jessie Lin
Meet Your Mentor
Talk to Jessie about growing paid, owned and earned channels – she loves all things digital marketing. Her areas of specialty are performance, experimentation and behavioural marketing. She’s strategic yet hands on.
Currently Jessie leads the growth initiatives at Stockspot, Australia’s largest online investment advisor. Outside of work, she is also
Talk to Jessie about growing paid, owned and earned channels – she loves all things digital marketing. Her areas of specialty are performance, experimentation and behavioural marketing. She’s strategic yet hands on.
Currently Jessie leads the growth initiatives at Stockspot, Australia’s largest online investment advisor. Outside of work, she is also active in the mentoring space. She loves sharing knowledge through storytelling and interactive discussions.
Jessie has worked in health, technology and aviation, and holds a Bachelor of Commerce (Marketing and Finance) from UNSW. She is passionate about empowering consumers to make the right decisions, using simple and engaging communications. Jessie has recently been shortlisted in the 2021 Women In Finance Awards (Thought Leader of the Year).
Where I’ve worked
- Head of Digital Marketing @ Stockspot
- Digital Optimisation Manager @ Bupa
- Chief Marketing Officer @ Cereb Intelligence
- Marketing Consultant @ Connections Australia
Other projects in the course package
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Want to learn more about the Career Launcher course?
A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!
