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- Project starts22 April 2020
- PrerequisitesMust have completed a Fundamentals project or equivalent work experience
- Places remaining0
- Project Duration7 weeks
- Course Price This project is part of the Career Launcher UX Course
The Brief
The Swag is an Australian brand providing reusable produce bags, patented and designed to keep fruit, vegetables and leafy greens fresh, crisp and nutrient rich in the crisper of the fridge for an avarage of two weeks or more. Made from three unique layers of 100% natural, unbleached and unseeded cotton, when dampened down, The Swag enables the produce to both breathe and hydrate, helping to significantly slow down the rotting process in fruit and veggies. The Swag saves the average Austalian household $1,500 per year in fresh food waste. They are machine washable and built to last years with proper care.
This brief focuses on conducting user research into The Swag’s core target audience. Students should aim to segment this audience into their core personas and use various research techniques to uncover their underlying motivations and pain points in relation to The Swag products.
- Research the target audience and define their decision making process for The Swag’s online products.
- Provide a recommendation to The Swag on how best to engage with this audience. This may include content or website related suggestions.
Your mentor will guide you every step of the way!
Meet Your Mentor
Andrew Doherty
Meet Your Mentor
Andrew began working in tech when internet modems operated at 11kb per second and made that funny noise while dialing up. Most recently he has been working in stealth mode on a disruptive startup that aims to safely give every human being on earth their own artificially intelligent super powers
Andrew began working in tech when internet modems operated at 11kb per second and made that funny noise while dialing up. Most recently he has been working in stealth mode on a disruptive startup that aims to safely give every human being on earth their own artificially intelligent super powers – Simby.
Prior to Simby, Andrew was leading a UX design team at Google in Mountain View California, focusing on deep tech and the products of the future. He was responsible for envisioning, prototyping, and building product solutions that affect the daily lives of billions of human beings. He is a TEDx speaker and has worked as a technology advisor in customer experience for a number of high profile multinational organisations in New York, San Francisco, London, Paris, Berlin and Sydney. With a wealth of real world experience, Andrew loves to help fellow UX designers to reach their personal or project related goals while being able to remain true to themselves, and the needs of their customers.
Where I’ve worked
- Head of Product @ Simby
- UX Manager @ Google - Mountain View USA
- Senior Product Designer @ Amazon - Seattle USA
- UX Consultant
Other projects in the course package
Head of UX Booktopia
UX Design Lead Google
Want to learn more about the Career Launcher UX course?
A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!
