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IKEA

This brief will focus on conducting research to validate an idea for creating a digital touchpoint for customers in-store.

This project is part of UX Design Career Launcher.

IKEA Project Page Logo
  • Project starts13 May 2020
  • PrerequisitesMust have completed a Fundamentals project or equivalent work experience
  • Places remaining0
  • Project Duration7 weeks
  • Course Price This project is part of the Career Launcher UX Course

The Brief

IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and home services. It has been the world’s largest furniture retailer since at least 2008. IKEA has also recently realised strategic partnerships like the ones with SONOS and LEGO and together designed products outside the traditional home furnishing categories.

IKEA Australia stores are the destination for approximately 400,000 visitors per week. 4 of the 10 stores are linked to a shopping centre while the other 6 are standalone stores. The IKEA range consists of approximately 10,000 articles and this, along with the size of the stores and multitude of services generates numerous questions that are normally referred to co-workers (IKEA staff).

This brief focuses on conducting research to validate the idea of creating a digital touchpoint for customers in-store.  The research report should provide a recommendation on the format for the digital touchpoint and what features it should include to satisfy the customers needs.

IKEA Project Brief

Meet Your Mentor

Sue Lyn Lim

UX Researcher | Digital Transformation Agency

Meet Your Mentor

Sue is passionate about using research to solve problems. She has user research and service design experience across Government (Digital Transformation Agency, Services Australia) and complex organisations (NAB, Australia Post, RMIT).

She has led research and design projects end to end – starting from the discovery/research phase through to working with

Sue is passionate about using research to solve problems. She has user research and service design experience across Government (Digital Transformation Agency, Services Australia) and complex organisations (NAB, Australia Post, RMIT).

She has led research and design projects end to end – starting from the discovery/research phase through to working with a multidisciplinary delivery team to bring features and experiences to life. In her free time, Sue enjoys hiking and scuba diving in exotic locations.

Where I’ve worked
  • User Researcher @ Digital Transformation Agency
  • Service Designer @ Australia Post
  • User Researcher @ Department of Human Services
  • Experience Designer @ NAB

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STUDENT OUTCOMES

Hear Natalia’s Story

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A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!

mentor image

Natalia Mierzwa

UX Designer | Cash Rewards