IKEA

This brief will focus on conducting research to validate an idea for creating a digital touchpoint for customers in-store.

This project is part of UX Design Career Launcher.

IKEA Project Page Logo
  • Project starts13 May 2020
  • PrerequisitesMust have completed a Fundamentals project or equivalent work experience
  • Places remaining4
  • Project Duration7 weeks
  • Course Price This project is part of the Career Launcher UX Course

The Brief

IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and home services. It has been the world’s largest furniture retailer since at least 2008. IKEA has also recently realised strategic partnerships like the ones with SONOS and LEGO and together designed products outside the traditional home furnishing categories.

IKEA Australia stores are the destination for approximately 400,000 visitors per week. 4 of the 10 stores are linked to a shopping centre while the other 6 are standalone stores. The IKEA range consists of approximately 10,000 articles and this, along with the size of the stores and multitude of services generates numerous questions that are normally referred to co-workers (IKEA staff).

This brief focuses on conducting research to validate the idea of creating a digital touchpoint for customers in-store.  The research report should provide a recommendation on the format for the digital touchpoint and what features it should include to satisfy the customers needs.

IKEA Project Brief

Meet Your Mentor

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Announced Soon

Meet Your Mentor

Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of Australia’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.

Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of Australia’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.

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Want to learn more about the Career Launcher UX course?

STUDENT OUTCOMES

Hear Natalia’s Story

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A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!

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Natalia Mierzwa

UX Designer | Cash Rewards

Sounds great, now what?

Register your interest here and a Harness Projects consultant will be in touch to discuss the project in more detail with you.

Register your interest here