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- Project starts28 April 2020
- PrerequisitesMust have completed a Fundamentals project or equivalent work experience
- Places remaining0
- Project Duration7 weeks
- Course Price This project is part of the Career Launcher UX Course
The Brief
IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and home services. It has been the world’s largest furniture retailer since at least 2008. IKEA has also recently realised strategic partnerships like the ones with SONOS and LEGO and together designed products outside the traditional home furnishing categories
This brief focuses on researching new methods for capturing customer feedback. The feedback captured is to be used to support decision making in IKEA Australia, at a local level. IKEA would like to explore ways of gathering insights, feedback and ideas from organic and pre-selected groups of IKEA customers (e.g. a panel format). This initiative would also contribute to IKEA’s goals to promote an open and transparent communication channel and long-term relationship building with their customers.
Meet Your Mentor
Announced Soon
Meet Your Mentor
Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of the world’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.
Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of the world’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.
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