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IKEA

This brief will focus on conducting advanced UX research techniques to provide recommendations to IKEA to enhance their customer feedback channel.

This project is part of UX Design Career Launcher.

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  • Project starts28 April 2020
  • PrerequisitesMust have completed a Fundamentals project or equivalent work experience
  • Places remaining0
  • Project Duration7 weeks
  • Course Price This project is part of the Career Launcher UX Course

The Brief

IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and home services. It has been the world’s largest furniture retailer since at least 2008. IKEA has also recently realised strategic partnerships like the ones with SONOS and LEGO and together designed products outside the traditional home furnishing categories

This brief focuses on researching new methods for capturing customer feedback.  The feedback captured is to be used to support decision making in IKEA Australia, at a local level. IKEA would like to explore ways of gathering insights, feedback and ideas from organic and pre-selected groups of IKEA customers (e.g. a panel format). This initiative would also contribute to IKEA’s goals to promote an open and transparent communication channel and long-term relationship building with their customers.

IKEA Project Brief

Meet Your Mentor

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Announced Soon

Meet Your Mentor

Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of Australia’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.

Your mentor will be assigned to the project closer to the start date. You can be confident that no matter what project you choose, you will be guided by one of Australia’s eminent industry practitioners. All of our mentors hold a minimum of 10-15 years experience in their field.

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STUDENT OUTCOMES

Hear Natalia’s Story

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A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!

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Natalia Mierzwa

UX Designer | Cash Rewards